RandaI is the bike daddy of Jasper National Park. His shop supplies the community and visitors with rentals, repairs and retail, and is the only year-round bike shop in town. I recently rebranded The Bench to meet Randal’s personal tastes and showcase his offerings through a classic bike shop feel. I created a functional and easy to navigate website that allows people find him online. On top of that I got him set up with some promotional collateral, including storefront signage and marketing materials.
BRAND DESIGN, BRAND GUIDE, MARKETING SUITE, SOCIAL MEDIA ASSETS, STOREFRONT SIGNAGE, WEBSITE DESIGN
